I’m often asked what makes Pollen an eco-friendly florist. One way we are a green florist is in where we get our flowers from, and, more specifically, how the flowers have been grown. Locally and organically grown flowers provide the most eco-friendly option, as explained in a previous post. But being in the Midwest, locally grown flowers are most widely available only about half of the year. What to do from November through April?
Another eco-friendly option is to buy cut flowers and potted plants that have been certified by a third party as being grown in an environmentally and socially responsible manner. One such certification program is VeriFlora, administered by Scientific Certification Systems. To qualify as VeriFlora certified product, the flowers must be sustainably grown, not only with regard to the environment, but also with regard to fair labor practices and a sensitivity to the community in which the product is grown.
What does VeriFlora certified product look like? No different from conventionally grown product. In fact, VeriFlora also has a quality component in its certification. I recently used VeriFlora certified Black Beauty roses for a winter wedding.
Here’s a look at the Veriflora label, on a package of Black Beauty roses:
And the VeriFlora product, a Black Beauty rose:
When you can’t go with locally grown product, VeriFlora certified flowers offer another option for ensuring your wedding or event is working toward the goal of sustainability.
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